ECOMENField manual for men who read labelsPublished by Northbank MediaREV 2026.08
SectionROUTINE
Articles07
Total words10,970
Commercial links00
Reviewed2026-08-01
Section

The smallest routine that works

Evidence on washing, shaving, sun, sweat, hair and sleep, written for men who want the shortest defensible routine rather than the longest one.

008

The three step routine

Three products handle most of what a man can achieve from a shelf. The fourth is where judgement starts.

1,588 words
009

Shaving without irritation

The one grooming activity men do more than any other, surrounded by more myth than any other.

1,623 words
010

Sunscreen for men

The best evidenced product in the category is the one men are least likely to own.

1,686 words
011

Beard care

Beard oil is a moisturiser with a marketing budget. Whether that is a criticism depends on what you expected.

1,617 words
012

The microbiome and over washing

A genuinely interesting area of science, currently being used to sell a large number of products it does not yet support.

1,514 words
013

Sweat, sport and skin

Most gym skin problems are mechanical rather than hygienic. That changes what fixes them.

1,428 words
014

Scalp health and dandruff

The most common scalp complaint in men has an effective treatment and a large market of products that are not it.

1,514 words
No commercial links on this page

This article contains no affiliate links, no sponsored placement and no link to any product, brand, retailer or clinic. Nobody paid for it, nobody previewed it and no sponsor can change a word of it. Our editorial standards set out the single disclosed exception, which applies to four archive articles and not to this one.

Nothing here is medical advice. Speak to a pharmacist, a GP or a dermatologist about your own circumstances.

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